Join the OPE industry talk every other Friday at 11am EST (no registration required).

What is the Dealer’s Edge?

A casual, collaborative space and community for discussing OPE industry trends, sharing experiences, and growing our businesses together.

When & Where:

Join us online every other Friday at 11 am EST.

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What's on the Agenda?

In each session, we'll dive into topics like the latest OPE market trends, innovative equipment maintenance techniques, customer engagement strategies, and much more.

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Your Host

Clint Sanders

Sales Manager, IDEAL

A native of Lexington, TN, Clint is a seasoned professional in the outdoor power equipment (OPE) industry. In 2016, Clint established his own OPE dealership in Lexington, providing the community with a much-needed service for purchasing and servicing outdoor power equipment.

He has served on the Dixie Chopper Dealer Advisory Council and contributed to the Professional Power Equipment Congress. Most recently, Clint has delivered highly insightful presentations at Equip Expo and the Dealer Success Academy hosted by Rural Lifestyle Dealer.

Upcoming Talks:

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March 28, 2025

What If You Stopped Discounting? The Case for Premium Pricing

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Are you discounting yourself out of profits? Many dealerships feel pressured to price-match big-box retailers, but could you actually sell more by charging more? Let’s discuss how to build perceived value, bundle services, and differentiate yourself so customers choose you—even at a higher price.
April 4, 2025

The Psychology of Sales: Selling More Without Feeling “Salesy”

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Selling add-ons, accessories, and premium services can significantly boost revenue, but how do you do it without sounding pushy? Let’s discuss natural upselling techniques, bundling strategies, and ways to train your team to maximize sales while improving customer satisfaction.
April 18, 2025

Managing Slow-Moving Inventory: Smart Ways to Clear Out Old Stock

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We all have that one piece of equipment that just won’t sell. How do you reposition, repackage, or discount without losing your margins? Let’s discuss proven tactics to clear out slow-moving stock, turn overlooked items into hot sellers, and use creative promotions to free up showroom space without hurting profitability.
May 2, 2025

Tech Trends: Which Innovations Are Worth Investing In?

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From AI-driven diagnostics to automated service scheduling, new tech is changing OPE dealerships. But which innovations are truly game-changers, and which are just hype? Join the discussion as we separate the game-changing innovations from the gimmicks to help you make smarter tech investments.
May 16, 2025

The 80/20 Rule: Are You Focusing on the Most Profitable Parts of Your Business?

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80% of your revenue likely comes from 20% of your products and services. But are you maximizing that 20%, or are you wasting time on low-margin sales? Let’s talk about identifying top profit drivers, cutting inefficiencies, and doubling down on what actually grows your dealership.
May 30, 2025

Reducing Service Bottlenecks: Strategies to Keep Repairs Moving

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Every shop gets backed up at some point. What processes, scheduling tactics, and shop layout adjustments can help speed up turnaround times? Let’s share strategies for handling high-demand service periods, managing parts shortages, and keeping customers happy while maintaining quality repairs.
June 13, 2025

Winning Against Big-Box Competitors: How to Differentiate Your Dealership

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Customers love the convenience and pricing of big-box stores, but independent dealers offer expertise, service, and long-term value. How do you communicate those advantages and position yourself as the best choice for customers who might be tempted to go elsewhere?

Featured Industry Experts

Tim Berman

Director of Product, OPE, IDEAL & c-Systems

Dave Johnson

OEM Sales Manager, Constellation Dealer Group

Josh Flynn

CEO, Power Equipment Plus

FAQ:

What Are These Meetings About?

Our biweekly chats are informal meetings where anyone interested in the outdoor power equipment industry can discuss market trends, share experiences, and gain insights on managing their businesses more effectively.

Who Can Join These Meetings?

These meetings are open to anyone interested in networking and learning from their peers in the OPE industry.

Is There a Cost to Join?

No, these meetings are completely free. We believe in building a strong community where we can share and grow together.

How Do I Join?

Click "Add to Calendar" to automatically add all upcoming chats to your calendar (no registration required).

What If I Miss a Discussion?

We understand that you might have a busy schedule. If you miss a meeting, we'll send a replay of the chat. However, to get the most out of these sessions, we encourage live participation.

Can I Suggest Topics for Discussion?

Absolutely! We welcome your suggestions. You can submit your topic ideas to us via email at dealersedge@idealcomputersystems.com

How Interactive Are These Sessions?

We encourage active participation. Feel free to ask questions, share your experiences, and provide insights during the meetings.

Will There Be Guest Speakers?

Yes, we will have guest speakers who are experts in various aspects of the outdoor power equipment industry. Their sessions will offer deeper insights and knowledge.

How Long Are the Meetings?

Each meeting is scheduled to last approximately 30 minutes, but this can vary depending on the discussion flow. We promise to be mindful of your time!

How Can I Get the Most Out of These Sessions?

To benefit fully, come prepared to share your experiences, ask questions, and engage with the community. Active participation is key!

Who Do I Contact for More Information?

For any further inquiries, please contact us at dealersedge@idealcomputersystems.com.

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