Turf, Tech & Trends
The OPE Dealer’s Playbook for 2025
Discover how the latest trends in outdoor power equipment are reshaping dealerships and customer demand.
Read the Report
Trend 1: Shifts in Consumer Demand
This section explains how to balance the battery-powered and gas-powered equipment markets.
It also highlights strategies for catering to budget-conscious consumers who are opting for repairs and DIY solutions instead of purchasing new equipment.
62%
of dealers report growing demand for battery-powered equipment.
81%
of dealers report equipment repairs to be the most in demand service in 2025.
"With high interest rates and less affordable housing and smaller yards, battery powered products seem to increase and also decrease residential sales of new yard products."
Dale Cutler,
Cutler’s inc
Trend 2: The Future of the Service Department
This section explores how to overcome staffing challenges and automate key processes to increase efficiency.
Get tips on building a high-performing service department that stays ahead of customer expectations.
"I believe the demand for commercial equipment will continue to grow as single-family home sales will likely begin to decline due to affordability and younger folks not wanting the responsibility of owning a home."
Ryan Dodson,
AMERICAN PRIDE POWER EQUIPMENT INC.
41%
of dealers plan to invest more in staff training in 2025.
32%
of dealers cite technician retention as a major challenge.
Trend 3: The Digital Dealership
Today’s customers expect fast, convenient digital experiences. By integrating text messaging, social media, and e-commerce into your operations, you can expand your reach and improve customer satisfaction.
This section explores how digital tools and data-driven insights can drive your dealership’s growth.
74%
of dealers expect an increase in online sales in 2025.
9%
of dealers plan to implement an e-commerce platform in 2025.
"The economy will play a major role in customer spending in 2025. I have seen a major drop in spending. The best I can tell, it's due to inflation and uncertainty about the election."
MARK NUNN,
MOWERWORX
