How TargetWeb Made Online Sales Easy for a Self-Described ‘Non-Techie’

For Dale Brackman, owner of Brackman’s, his old website was hard to use and limited his ability to showcase inventory. “I’m 67 years old. I’m not real computer savvy,” Dale shared. “The site I had before made it very difficult to add products. It was just a process I could not maneuver.”

Switching to TargetWeb eliminated that frustration. “With TargetWeb, if I have a new product, I can have it on my site within five minutes—with a photo, description, and even a hot link.” The new process not only made managing his site easier but also enhanced customer interactions. “When a customer calls and says, ‘I’m on your site, I see this,’ I know it’s something I’ve put up, and it’s on my floor. We can have a productive conversation, and they’re more likely to buy.”

The intuitive design made a big difference too. “I’m old and I didn’t grow up with computers, so it can be intimidating. But this was not. It was very user-friendly.” With TargetWeb, Dale says his dealership has seen clear results. “It’s just a very fluid process. And I can say I’ve sold more product because of the site.”