How Steve Myers Service Leverages TargetWeb for Seamless Inventory Management and 24/7 Online Sales
Steve Myers Service is a reputable dealership in Cridersville, Ohio, specializing in outdoor power equipment (OPE). For over a decade, they’ve built a solid reputation by prioritizing service after the sale, ensuring that their customers receive top-notch care throughout the lifespan of their equipment. The dealership is currently in a leadership transition, with Caleb Eby stepping into the owner role after six years with the company.
The Challenge
As the dealership expanded, adding a second location, it began facing significant challenges with its existing dealer management system (DMS) and website. The system struggled to handle inventory management across multiple locations, leading to discrepancies on its website.
“We constantly found ourselves not being able to accurately portray our inventory on hand to customers,” Caleb explained.
This issue often resulted in frustrated customers who would either go elsewhere or be disappointed when they discovered that items listed as in stock were actually unavailable.
Caleb, who managed both the previous and current websites, described the situation:
“Spring’s busy, and you don’t have time to update that inventory manually for every product you’re selling. Customers would show up and say, ‘Hey, I’m here to get the product,’ and you don’t have it because it doesn’t update live.”
The Solution
In search of a more efficient solution, they switched their DMS to Ideal. During this transition, Ideal recommended integrating TargetWeb. This website solution offered the critical feature of live inventory management, automatically syncing with the dealership’s DMS to ensure that the website always displayed accurate, up-to-date stock information.
“The biggest feature that interested us in TargetWeb was the live inventory feature,” Caleb noted.
“It offered streamlining of your inventory, so customers can see live inventory. In an ever-evolving world today, it allows customers to buy online and make it a much easier process. Now whenever we receive a product in, it automatically adds that to the website,” says Caleb.
“So I don’t have to turn around and then do the manual labor of receiving the product, and then go to the website, and then generate the product and say that it’s in inventory.”
Looking Ahead
With TargetWeb now a core part of their operations, Caleb is optimistic about the continued benefits it will bring. The integration of TargetWeb has allowed the dealership to focus more on delivering exceptional service rather than getting bogged down by manual processes.
“We are trying to be as reachable as possible […] The goal of a dealership should be to make it as easy of a transaction for your customer as possible,” Caleb emphasized.
“You shouldn’t make it hard to do business. So, as we learn to perfect TargetWeb and our customers get a little more accustomed to our website using Target Web, I think it’s really going to give us a leg up against the competition.”
