IDEAL’s TargetCRM Secures the Prestigious Nifty50 Award for Second Consecutive Year
Cedar Rapids, Iowa, February 22, 2024 – IDEAL Computer Systems, a leading industry-specific dealership software vendor in North America, is thrilled to announce that for the second consecutive year, TargetCRM has been honored with the Nifty50 Award by the editors of Powersports Business.
The distinguished award celebrates the most innovative products and services that significantly enhance profitability within the powersports industry. TargetCRM has once again emerged as a leader in the Technology & Services category, demonstrating its ability to revolutionize dealer-customer interactions.
“TargetCRM’s recognition for the second year running is a tribute to every team member’s hard work and every dealer’s trust in us,” said Ajay Thakur, General Manager of IDEAL.
TargetCRM: Driving End-to-End Customer Engagement for Dealerships
Introduced in October 2020, TargetCRM has consistently evolved with direct input from dealers, ensuring a perfect fit for dealership processes. TargetCRM stands out for its unique approach to managing the entire customer experience, from initial contact to post-sale follow-up, through a unified and integrated platform.
By integrating sales, marketing, and customer service into a single platform, TargetCRM ensures seamless interaction and lifecycle management, enhancing every touchpoint with the customer.
The platform’s focus on efficiency, customer loyalty, sales growth, reputation management, and market specificity supports dealers in converting prospects into lifelong customers.
“I was looking for something that would completely rid my business of human error. Now, with TargetCRM, everybody’s trackable, whether it be sales or techs or accounting. You get customer feedback constantly. It just fit the bill perfectly for our business and multiple locations.”
– Mike Bridges, Owner, 3B Outdoor Equipment
“We use texts for a lot of different things. We use it for work orders, for sales orders, for notifying customers their parts are here. It’s automatic. We punch a button and we’re done with it. We’re not having to pick up the phone and call them, hoping they answer or leave them a message.”
– Cody Armstrong, Co-Owner, ATS Outdoors
The continued recognition by the Nifty50 Award highlights IDEAL’s commitment to pushing the boundaries of dealership technology. Dealers who have embraced TargetCRM report significant improvements in operational efficiency, customer satisfaction, and sales growth.
For dealerships looking to elevate their customer relations, TargetCRM represents the future of dealership technology – a future where efficiency, engagement, and growth go hand in hand.
“Our commitment with TargetCRM is to enhance how dealerships engage with customers – to deepen customer relationships, to streamline customer interactions, and for dealers to be able to integrate cutting-edge technology with the essential element of the human touch,” shared Thakur.
About Ideal Computer Systems
Many dealers struggle with having to use multiple systems to run their dealership, often leading to duplicate data and other inefficiencies. Ideal gives dealers all the tools they need to manage each aspect of their business in one, easy-to-use software – backed up by 30+ years of industry experience.
With all-in-one software, dealers can automate processes, monitor all departments of their dealership, and have peace of mind. To learn more about Ideal, visit www.idealcomputersystems.com.
